As part of our work with automotive dealerships, we designed a new and modern automotive and service center to accommodate a significant increase in customer traffic. The Kelley Automotive line-up of Chrysler, Dodge, Jeep, and Ram were part of this development seeking improvements on how people shop and look for new cars. With a campus wide service center, the ideas quickly grew into several planned showrooms and a complete service center.
This project is a small segment in a campus-wide development. Neighboring buildings will consist of fellow brands that are under the Kelley Automotive parent brand. This new construction was based off the consolidation of a newly-purchased dealership.
The campus features a showroom, waiting room, and a sales department to discuss with visitors on a 1:1 manner. This design had a sales-driven approach but focused mainly on the customer experience and interaction with employees. It will provide and enhance the services that are provided by Kelley Automotive CDJR . The Chrysler, Dodge, and Ram brands are separated from the Jeep side.
The Service Center can only be accessed by employees. To enter in for service, customers will enter through the service drive, adjacent to the showroom. From there clients check-in while their vehicle is prepped for service. The customer will then have the capabilities to enjoy the indoor setting for consultation and relaxation.
Kelley Automotive was able to blend the best of what has worked well from their other line of dealerships and apply it to this new construction project. Customer Service has always been the number one priority for them, and the enhancements made to this experience for the Chrysler, Dodge, Jeep, and Ram vehicles are apparent in its design.