Next week, look here for the first column in the exciting series called “Emerging Tactics.” From digital ads on T-shirts to the latest in text-messaging to the award-winning creative media examples, we'll highlight a new form of communication every week. In addition, we'll be posting these new ideas, intended to be thought-starters, on the 11NW wall outside of Fred's office. We’ll also host an all-agency Emerging Tactics roundtable on a quarterly basis to keep this great stuff top-of-mind. Everyone can participate by submitting ideas/examples to Aaron Rosenstein or Teri Bauer, posting samples on the wall, or going to the roundtable (there will be beer!). For more information, contact teri.bauer@omd.com.